Panache Hotel Group has taken over management of The Sebel Sydney Chatswood, marking the group’s first property in the Sydney market.
PHG Expands into Chatswood
Panache Hotel Group (PHG) confirmed its first Sydney property with the signing of The Sebel Sydney Chatswood. PHG began managing the apartment hotel on 12 November 2025, strengthening its partnership with Accor, which also includes Peppers Docklands in Melbourne and Mantra on Hay in Perth.
This development supports PHG’s stated aim of doubling its portfolio by the end of 2026 and its intention to expand into New Zealand. The signing also builds on the group’s experience managing complex strata-titled apartment hotels.
Sebel Offering in Chatswood
The Sebel Sydney Chatswood is positioned in the centre of Chatswood, a major commercial and cultural hub. The hotel offers one-, two- and three-bedroom apartments, a swimming pool, a gym and meeting facilities.
Its location provides direct access to Chatswood’s business district, nearby retail precincts including Westfield Chatswood and Chatswood Chase, and the local dining scene. With the Sydney Metro adjacent to the precinct, guests can reach the Sydney CBD in under 15 minutes.
Operational Approach and Portfolio Alignment
PHG highlighted its established offshore support network across Australia, Malaysia, the Philippines and China, which enables scalable back-of-house systems intended to support hotel operations and owner returns.
The Chatswood signing is PHG’s third Accor-branded property, extending the collaboration across Australia. The group maintains a track record in repositioning and turnarounds, focusing on profitability, guest satisfaction and improved owner outcomes.
Position within the PHG Portfolio
The Sebel Sydney Chatswood joins PHG’s existing Accor partnerships in Melbourne and Perth.
The property adds to PHG’s growing presence and reflects its strategy of working with both branded and independent hotels across Australia and New Zealand.
Continued Growth Plan
PHG’s Sydney entry demonstrates ongoing portfolio growth as it progresses towards its expansion target for 2026. The group continues to pursue opportunities across Australia and plans for future development in New Zealand.
Published 27-Nov-2025
